According to the Greeting Card Association, women account for eighty percent of greeting card sales. This means that four out of five purchases are going to be made by a woman. Therefore regardless of who the end recipient of the card is, the key customer target is female. When preparing cards for sale, remember that even male themed cards are likely to be purchased by a woman.
When men buy cards they are likely to buy cards for special occasions and generally only for their partner and family. Therefore, planning products and marketing campaigns to target male shoppers and help them with their purchase decision should help to generate sales.