Boston-based start-up Lovepop has sold more than 5 million of its handmade luxury pop-up cards since launching in 2014.
Having secured funding from “Shark Tank” host Kevin O’Leary after appearing on the reality TV show, Lovepop is selling 90 percent of its cards directly to consumers online.
And the company is also selling cards through 3,000 retail locations, including its first-ever stand-alone shop at New York City’s Hudson Yards development.
The cards typically cost more than $10, but recipients often view them as a keepsake to show off. That is their strategy and the reason they are successful. They make the cards as a gift not only a common card. You can keep it for long time as a decoration.