Keeping customers loyal is something every business wants, and taking the time to say “thank you” is one of the simplest yet most effective ways to keep them coming back. Some well-planned gratitude marketing can be the difference between a one-time deal and a repeat customer, or the small difference that leads to a bigger order next time… those two little words aren’t something you should be ignoring.
So what are the best ways to thank your customers? Read on to find out!
Thank You Cards
It is simple and many people already did so. I am not just talking about sending a quick note to your Grandma for your birthday present.
When shipping deliveries, including a Thank You Card is a real tangible way to show that you value your customers, especially if you remember to personalise them. It’s a simple act, but a great way to stand out from a sea of faceless businesses by adding a little personal touch to your marketing.
Show your gratitude with deals
One way to give a little thanks, is to offer some exclusive deals. For new customers, offering a one-time offer for their next purchase is a great incentive for them not to look elsewhere.
If you already have a pool of high-value repeat customers, then think about how to keep them that way. Whether it’s early access to upcoming sales or exclusive deals only available to them, make sure to highlight just how valuable they are to your business.
Whether it’s a note, a new deal or just a quick hello, make sure to let your old customers know that you’re still thinking about them. If it’s been a while, make sure to update them on what’s changed since they last shopped and highlight all the new products/services you have available! If they’ve left products in their basket, make sure to remind them! Sometimes a little nudge is all someone needs.