Exhibiting at an international show is a powerful way to develop your export market share. While a trade show helps you in increasing your brand’s awareness, it is also a great way to network and see what’s going on in your industry. However, participating in an international trade show requires a certain budget and you won’t have the expected return on investment (ROI) if you are not prepared enough. The following checklist will help you to optimise your preparation and being successful at your trade show.
We are going to atten China Home Life Fair from Dec 17~19th. Before the show, we have to prepare as below
1. Identify our objectives and set-up our budget
2. Make our choice and be prepared in advance
3. Communication is key
4. Be prepared to network and get noticed at the show
5. Choose our staff and train them well. This is particularly important.