Exhibiting at an international show is a powerful way to develop your export market share. While a trade show helps you in increasing your brand’s awareness, it is also a great way to network and see what’s going on in your industry. However, participating in an international trade show requires a certain budget and you won’t have the expected return on investment (ROI) if you are not prepared enough. The following checklist will help you to optimise your preparation and being successful at your trade show.
Do product demonstration. Spending money in an event is worthy only if you can show a glimpse of your business. Do not hesitate to display your products, and distribute samples to the visitors if it is possible.
Network and start measuring your success. Speak to all of the people you’ve planned to meet in your list. Don’t forget to ask for business cards from people you converse with and give yours in return: it works wonders in the long run.