Greeting Cards Are Still A Thing In The Digital Age 2

- Jun 19, 2019-

"For Valentine's Day, I got my mother a pop-up card that had a little cartoon that jumped out like it would give you a hug with a speech bubble that said, 'I love you,' " said Ben Leeper, 22, of Leawood, Kan. Valentine's Day is the second biggest holiday of the year for greeting cards.

But millennials are also buying cards for birthdays, for anniversaries and even to congratulate friends on taking medical school exams. These are the kind of "cardworthy" events that the Greeting Card Association has noticed are popular among millennials, said its vice president, George White, who is president of Up With Paper, an independent stationery company in Mason, Ohio.