Everything You Need To Know About Couples Day, Or Double 12

- Dec 11, 2019-

Double 12 was first introduced by Alibaba to promote its Taobao marketplace, which consists primarily of small and midsize retailers. The event sought to improve Taobao's reputation for counterfeit goods by encouraging sellers to focus on high quality products and services.

The event, which starts on December 12, will cover Hong Kong, India, Thailand, the Philippines and 11 other markets around the world. “Double 12” is held about a month after Alibaba’s global Singles’ Day online shopping extravaganza on November 11, when the Hangzhou-based e-commerce company hit a record 168.2 billion yuan (US$25.4 billion) in gross merchandise volume – the total amount of transactions that day on its online retail platforms.