Brand

- Feb 18, 2019-

A brand is a promise.

You know what you’re going to get with a well-branded product or service.

In another sense, a brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc.

It’s also a bundle of attributes. Think of Volvo, for instance, and your first thoughts are probably going to be something like “well built, comfortable, Swedish” and, most of all, “safety.”

We Winpsheng is heading to building our own brand in greeting card industry. Our brand will plant itself in the hearts and minds (especially hearts) of prospects and customers. In another sense, a brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc.