Alibaba Breaks Singles Day Record With More Than $38 Billion In Sales

- Nov 12, 2019-

Alibaba breaks Singles Day record with more than $38 billion in sales

Chinese e-commerce giant Alibaba set a sales record on Singles Day, the world’s largest 24-hour shopping event.

Gross merchandise value, GMV, a figure that shows sales across Alibaba’s various shopping platforms, surpassed last year’s 213.5 billion yuan record.

Alibaba’s Singles Day sales last year exceeded the spending by consumers during any single U.S. shopping holiday such as Black Friday or Cyber Monday.

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