Production of 30 pages for your site's original content. This will give the spiders something desirable, it can also give you the opportunity to learn more from the search engine results keywords.
Site design adheres to "keep it simple" approach. Call an external CSS file, clear the Java Script code on the page, use an external file to call them, do not use frames, use the picture using the Flash, do not make the entire station Flash. Don't fancy sites, make viewers feel cluttered. Keep it clean and simple. So that visitors can easily find what they need without looking around.